This website is offered for use free of charge and aims to offer its users informative content.
We receive advertising compensation when users click links on our website and make a purchase. The advertising compensation we receive, our research findings, product features, and market sentiment impact how products and services are presented and ranked on our site. Please see below.
The way we present and rank products, services, and companies is subjective and should not be viewed as objective or independent assessments. We do not physically test the products and services, and we do not include or compare all products or services in the market. We encourage you to conduct your own research and comparison before making purchasing decisions.
The content on the website is provided “as-is” without warranties or guarantees, and it does not constitute an encouragement or endorsement to purchase the goods. See our Terms of Use and Privacy Policy.
Informational Content
There are many models for almost each product you search online. This website serves for informational purposes with an aim to simplify research and buying process. We do not operate a physical testing lab, nor do we perform hands-on trials of the products or services listed. Our reviews and ratings are based on a subjective online research.
Our online research is at the level of how we would research, in our subjective process, a product online before making a purchase. Our ratings are based on our research findings and commercial partnerships. We may receive a commission rate if you click our link and purchase a product.
We do not compare all products in the market. We encourage you to consult multiple sources to find the right fit for your specific needs.
Following is an explanation of our process and the various elements we take into account in our subjective evaluation.
Our Review Process
The reviews on our sites are written by content writers. Following online research, we pick relevant brands. Our brand and product selection is subjective and we do not review or compare all available brands, products or services in the market. Once a product is identified, the writers start the content writing process. The writing process is conducted based on an online search the writer does as well as the information available on the brand’s website, or product information we may receive from the brand. The reviews may include key features, benefits, drawbacks and more.
Brand Image
In brand image we review various criteria, including range of product offerings (when relevant) – is it a single product brand or does the brand offer a variety of models to address a wider range of people’s requirements/preferences; Industry experience (measured in years); and customer service experience based on online source/s.
Product Features & Market Sentiment
- Features/specification – We include common elements in our comparison table that we believe, to the best of our knowledge, are important to consider, including specific features of the brand. Of course we do not include all possible factors, moreover, other factors which we do not evaluate might also be based on your specific needs, however, the elements we take into account are those we believe in our subjective opinion are important to look at before making a purchase. We encourage you to search further on other sources as well until you find the product that suits you the best.
- Category match – How well a specific product fits its intended category.
- Market sentiment – We read through consumer feedback found on the brand’s site and on the web to identify common themes in customer satisfaction and product performance.
Performance Metrics
Data gives us an understanding of how our users feel about a particular brand. We can measure interest in each product by observing the number of users who visit the brand website, as well as the conversion rate (the percentage of users who end up buying the product). The conversion rate measures how many people purchase from a brand after being referred to the brand’s website from our website. We believe the number of users who visit the brand website, along with the conversion rate, is an indication of users’ interest in a specific brand.
Subjective Preference
As you probably realize, there is no single universal way to rate a product. Reviewing and rating a product is not an exact science. When deciding whether to include a brand on our site, our subjective preference for the brand is also considered, such as our previous experience with the brand and our overall impression of its products. This subjective perspective is also reflected in the final rating. However, subjective preferences are considered only after evaluating the objective criteria mentioned above.
How We Calculate Star Ratings and Scoring
Score in product review is based on the criteria above.
Score on homepage and category pages assigned by us is based on the position in the list, while taking into account the match to the relevant category.
The star rating is a reflection of the review score.
Accuracy & Transparency
Any of the content, reviews, rating, scoring, are provided “as-is” without any warranties or guarantees.
We do not compare or review all products available in the market.
While we strive to keep information up to date, features and terms change frequently. We encourage all users to verify details directly on the brand’s website before making a purchase. The transaction is solely between you and the brand.